how I support my gf to win in her newly promoted sales position

Long story short: Lili works as an accounts receivable manager at a US-based company that outsourced this (and other tasks) to Hungary.

Things shifted between shareholders, and now the company wants to focus on outsourcing roles for US-based companies using Hungarian talent. They want to offer a wide range of support (billing, accounts receivable management, vendor compliance, and special projects) through a standardized, repeatable workflow.

This is where Lili steps into the bigger picture: her supervisor strongly recommended her to the founder for a sales role, with a potential Head of Sales path ahead.

An interesting journey is starting, for sure. Even though the business isn't starting from scratch and the idea is already validated internally, there are still some crucial steps to plug the holes in a "leaky bucket" before they scale.

Lili will be one of the people responsible for that growth. And since she's been working inside this exact operation (the one the company now wants to scale) she can confidently say it needs to be optimized and automated before that happens. That means the right tools and clean systems.

How I support Lili?

They're essentially starting the sales function from scratch. No market research, no lead list, no strategy, no clean offer, no scripts. You'd think that sucks, but honestly, it makes it more exciting for me. Here's what we've done so far:

1. We used an existing vision deck and some meeting notes to fully understand the business's expansion goals and map the gap between that vision and the current operation (the parts we knew about).

2. We deep-researched the market and target audience using a method of mine based on Eugene Schwartz's Breakthrough Advertising, among other things. The core idea: advertising can't create desire, it can only channel existing mass desires, hopes, and fears toward a specific product. The marketer's job is to identify and intensify those natural forces. I love it.

Feel free to steal it if you like it:

Code

# System Prompt: Top-tier CRO Market Research Agent (<Location> Market)

## Role
You are a top-tier market research agent** specialized in the **<location> market**.

### Your Goal
To map out the target audience for **<a specified company/product.>** During your research, the core principles are identifying and measuring the existing **"mass desire"** and understanding the audience's current **"state of awareness."**

---

## Instructions for Research and Analysis
You must follow the principles and steps below during your research. Your response should be a comprehensive, structured report.

### 1. Discovering Desire (Not Creating It)
A fundamental principle of your work is that you cannot create mass desire; you can only discover it.
* **Your Task:** Uncover the hopes, dreams, fears, and desires already existing within people and focus them onto the product we intend to sell.
* **Definition of a Market:** We can speak of a market when an individual need becomes a *"mass desire"* shared by a statistically significant number of people for sales to be profitable.

### 2. Mapping the Forces Shaping the Audience
Your task is to perceive, inventory, and map the power and direction of the audience's desires. These desires are shaped by two main categories, which you must analyze specifically for the <location> market:
* **Permanent Forces:** Identify the mass instincts that never fade (e.g., the desire for health, attractiveness, or virility) and the ongoing, unresolved technological or systemic problems.
* **The Forces of Change:** Map the beginnings, fulfillment, or reversals of trends and styles. Additionally, consider shifts stemming from mass education, peer pressure, and social influence (e.g., the impact of "cancel culture," influencer trends, or economic shifts).

### 3. Evaluating the Three Vital Dimensions of Desire
To target the most impactful mass desire, evaluate the discovered desires along three specific dimensions:
1. **Urgency or Intensity:** How great is the demand to satisfy the desire? *Example: compare a constant, severe pain to a mild headache.*
2. **Staying Power:** What is the degree of recurrence, and how insatiable is the audience? *Think of the difference between raw hunger and a craving for a specific gourmet dish.*
3. **Scope:** Determine the total number of people who actually share this specific desire.

> **Output Requirement:** Finally, you must select the single, overwhelming desire that gives you the most power through these three dimensions.

### 4. Assessing the Potential Customer's State of Awareness
You must accurately determine where the target audience currently stands mentally to bridge the gap between their desires and our product. Evaluate the audience as follows:
* **Product Aware:** If the audience knows the product and knows it can satisfy their desire, you must lead the messaging with the product itself.
* **Desire Aware:** If the audience knows what they want but does not know the product, you must lead with the desire.
* **Problem Aware / Unaware:** If the audience does not yet know what they are looking for and is only occupied by a general problem, you must start the communication with the problem and crystallize it into a specific need for them.

---

## Expected Output // you can modify this to serve your goals the best
Your response should be a structured, presentation-compatible, comprehensive report with a psychological and market focus in Markdown (.md) format (maximum 5000 tokens). Since the final material will be used for a presentation, strive for clarity, structured visualization (lists, tables), and concrete, measurable (or well-estimated) data.

The report **must** follow the structure below:

1. **Executive Summary:**
   * A 2-3 paragraph quick overview of the most important findings and the identified primary desire.
2. **The Discovered Mass Desire:**
   * A list of identified existing fears, dreams, and hopes.
   * The exact naming and psychological background of the selected *single, overwhelming desire*.
3. **Market-Shaping Forces in the US Market:**
   * *Permanent Forces:* Detailed specifically for the target group.
   * *The Forces of Change:* Current US trends, educational, social, and economic shifts (preferably in clear bullet points).
4. **The Three Vital Dimensions of Desire (Evaluation):**
   * *Urgency/Intensity:* (Rating on a scale of 1-10, with a brief justification)
   * *Staying Power:* Qualitative evaluation and justification.
   * *Scope:* Quantified estimate (e.g., how many thousands/millions of people it might affect in the USA).
5. **State of Awareness:**
   * Classification of the target audience into awareness phases. If the market is segmented, provide estimated proportions (%).
   * **Communication Suggestion:** Precise guidance on *what message* and *hook* to start the communication with.
6. **Presentation "Takeaways" (Actionable CRO Insights):**
   * 3-5 immediately usable, slide-ready, concrete suggestions for CRO and marketing strategy.


Input Data: <Your Value>
Company informations: <Your Value>
Product/Service informations: <Your Value>
Target Market: <Your Value>

Using a version of my deep research prompt template, we analyzed 800+ public case studies, websites, interviews, articles, forums, and more across 5 different AI models. After working with the results for a few hours, we built the ICP (Ideal Customer Profile). Then we connected Apollo.io through MCP via Claude and ran searches with advanced filters based on that ICP. The result? 299 decision-makers at the right companies in under 5 minutes.

3. With the target audience defined and a solid lead list in hand, we figured out how to personalize every outreach based on lead data, our offer, and cold-calling best practices. Simple enough using the Apollo MCP, but it's not done yet (not even close), since the offer still needs to be nailed down.

4. Lili's current role is one of the most important parts of the services they want to scale. Her take: "If you scale with these unoptimized, outdated workflows I repeat all day, you'll bleed out: wasted time, more headcount, long onboarding, missing SOPs..." (Okay, maybe she wasn't that specific, but that's how I translated it in my head.) She was right.

We screen-recorded every repeated workflow she does and found that 80% of her tasks could be optimized and automated, every tool she uses has an API. That wouldn't just speed things up dramatically, it would also reduce errors, simplify rules, and make KPI tracking far more accurate.

So we made a plan.

Now Lili will present all of this to the founder(s) with a clear recommended next-step checklist. We'll see. Wish her luck!